the effort will net little in return.
rebuff a sales pitch disguised as valuable information.
In the New Information Age, it is easier than ever to achieve an air of omnipresence. 无所不能的
Each of these techniques will help set you apart from your competition, and will garner the interest of the media, trade groups, clients and your peers. 获得XX的兴趣=获得XX的关注 vt. 获得; 收集(信息、支持等) n.加纳; 谷仓; 积累物
If blogging is part of your marketing strategy, infuse your personality into the blog posts. 注入个性到博客中。v 注入 ; 沏 ; 使具有 ; 全面影响 ; 泡制
Global business is in a constant state of flux 流动的状态=不断变化的状态
If you haven’t moved the needle（= change direction 改变方向）, it may behoove you to shift your message or redirect your strategy. behoove sb to do sth 理应使你…. v 理应 ; 对…有此必要 ; 理所当然
when principles that we know work well can be married to new ways of communicating. 这里用marry 除了结婚 还有结合的意思 或者按结婚的意思也是很好的用法
We discovered that an overwhelming majority (83%) of their customers preferred email communication, 压倒性的大多数=绝大多数 while only 9% expressed any interest in communications through social media.
Importantly though, it turned out that even their 20 to 30-year-old customers had a strong preference for email, and limited interest in social media, for learning more about the company’s sales and receiving the latest news.
The key message is that it’s still important to understand which tactics resonate best with your specific target market. 那些策略最能与你的特定的目标市场产生共鸣
something even more innovative will be upon us. 等在我们面前
Therefore, it’s important to pay attention to the various ways you communicate with customers and engage them so that when we hit the proverbial “tipping point” and interacting via mobile devices is as commonplace and expected as having a website or a business card… you will be ready. proverbial 如谚语所说的; 众所周知; 著名; tipping point 引爆点，临界点
The underlying idea is that it is significantly more convenient and customer-friendly, thereby encouraging you to engage in more transactions with these businesses. 隐含的，潜在的，基本的，想法是让你觉得方便以更多产生交易/消费
The same holds true in terms of social media. 社交媒体同样如此
Twitter, Facebook, Foursquare and many others encourage interaction right from your smartphone. 鼓励你直接通过智能手机进行互动
Access the world at your fingertips any time, any place. 随时随地，触手可及这个世界
Use the newsletter to give advice or educate your customers so they want to engage with you. This is NOT the place to hit them with a heavy sales pitch, but to demonstrate that you are an expert in your field.
If I can demonstrate that I’m knowledgeable, then prospects and customers will contact me when they need my services, since I’m top-of-mind and in regular communication with them.